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    While not strictly socialtv, the idea of a motion poster is interesting, still seems like an embedded movie.

    more from Empire

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    63% of tablet owners multitask in front of TV

    The consumer research house GfK MRI has released one of the best second-screen studies we’ve seen about tablet usage, breaking down the multitasking phenomenon in some detail. The study concluded that 63% of tablet owners multitask in front of TV at least once a week, and 41% of total tablet time is spent in front of TV — the most popular multitasking activity.

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    This week in television was all about singing, football and cartoons. Oh, and vampires and zombies.

    FOX’s popular vocal competition The X Factor dominated the broadcast TV social rankings in predictable fashion, as it has virtually all season. This week it drew in more than 4.6 million mentions on social media, a slight improvement over last week’s impressive score.

    The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check out Trendrr.TV.

    See details on Mashable

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    BSG Blood & Chrome is a prequel movie being presented as ten, 7-12-minute episodes on young-male-targeted entertainment company Machinima’s YouTube channel, called Machinima Prime.

    The release schedule for BSG: B&C is to post new episodes every Friday, leading up to the finale on Nov. 30. The two-hour uncut version is slated to premiere on Syfy in February 2013, and the Blu-ray will be released February 19, 2013.

    Watch on YouTube

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    Studying smartphone versus tablet usage differences not only provides insight into how developers should consider form factor when designing app experiences, but also how digital distribution could disrupt the living room.

    Read more at Flurry

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    Tears of Steel

    Impressive - The film Tears of Steel was created by the Blender Institute, a division of the foundation set up specifically to facilitate the creation of open content films and games.

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    Research on the needs and priorities of hardcore gamers—people who play video games more than 10 hours a week—to help evolve one of Comcast’s gaming websites.

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    I love the work Adaptive Path does. Here is an excellent visual of representation of an experience using the european rail.

    experience map

    Read more here.

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